Fast Company Magazine

starting up, internet business, business magazine Comments (0)

Fast Company Magazine is dedicated to covering breaking business news from a unique point of view. Instead of focusing on companies and industry-wide shifts, Fast Company Magazine centers on the individuals who are making these changes possible.

Their latest issue focuses on the advertising genius Alex Bogusky, who is the mind behind some of the most memorable commercials. All the Burger King commercials with the slightly-creepy “King”? The clever and hard-hitting anti-smoking “Truth” commercials? Both credited to Bogusky. The About section on their website states that this magazine “helps a new breed of leader work smarter and more effectively” and “empowers innovators to challenge convention and create the future of business.”

Fast Company Magazine also offers an additional benefit to readers on its website. Their “Company of Friends” was the first official business social network and was founded in 1997. Members of the Company of Friends can freely interact with another to share ideas and make connections or discuss specific topics, such as Innovation, Technology and leadership. There is no cost to join and Fast Company Magazine even hosts live events for these members to meet face-to-face.

For more information about this magazine and their additional online benefits, visit FastCompany.com.

Popularity: 46% [?]

admin @ May 20, 2008

Social Network Marketing

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Internet is the new marketing hotspot and too many companies are aware of it. Social media networks such as Facebook and MySpace offer the perfect marketing place for advertisers that want to target a young audience.

There are, however, concerns on whether the advertising techniques are not violating privacy rules with their marketing campaigns. Not surprising, because Facebook users are being displayed to advertisers all the time. In addition, Facebook makes many private details publicly available, or at least available for marketing purposes. The discussion is now heating up, as some Facebook users have fromed an Action Group to stop this violation of privacy rights. MoveOn has gathered many signatures and votes to abandon the loose privacy ethics within Facebook.

Read the whole story at Businessweek.com

Popularity: 66% [?]

admin @ November 29, 2007